Study: The Current Generation of Students Is Pushing for Sustainable Electric Vehicles



Sustainability is a crucial factor directly influencing consumer choices, particularly among Gen Z students. Within the auto market, younger generations are helping to steer the course toward mass adoption of electric vehicles (EVs).

A recent J.D. Power survey shows that Gen Z is the fastest-growing segment for EV consideration, with Tesla remaining the most-considered brand. Furthermore, research reveals that 58% of these youngsters want to own an electric car in the next five years.

Why are younger generations so into EVs? Several studies have repeatedly shown that Gen Z and Millennials care the most about sustainability and environmental issues. This drive is reflected in their purchasing decisions, from everyday items like clothing and cutlery to more upscale products like renewable energy systems.

The push for greener lifestyles is endorsing the shift to electric vehicles. Tailpipe emissions from fossil-fueled automobiles account for a large portion of air pollution and climate change. According to the EPA, the typical passenger car emits roughly 4.6 metric tons of CO2 yearly.

– Advertisement –
A Tesla electric vehicle getting charged on a third-party charging network.
Photo above: A Tesla electric vehicle getting charged on a third-party charging network. Credit: Photo by Ernest Ojeh on Unsplash

By contrast, EVs have zero tailpipe emissions, making them the prime choice for getting from A to B without impacting the environment. For example, Tesla’s Model S has a 53% lower carbon footprint than the average gasoline-powered car. Additionally, electric cars are considerably quieter than traditional vehicles, which can help reduce noise pollution on the road.

Another reason the current generation is pushing for EVs is the undeniable appeal. These automobiles are cutting-edge and innovative, which naturally appeals to today’s students. 

Gen Zers are the first group of people who grew up under the ubiquitous influence of the internet and other modern information technologies, making the allure of innovations even stronger. Research shows over 60% of students value the impact of technology in improving their understanding inside and outside the classroom, especially since the onset of COVID-19.

To adapt to this change in preferences, several driving schools across the country are expanding their fleets to include EVs and hybrid cars. Many of these institutions get help from private organizations to implement sustainability changes. For example, Chicago’s electric grid management company ComEd offers financial support programs to cover the purchase of new EVs and the installation of charging stations.

– Advertisement –
Open charge port of a Peugeot e-208 EV in yellow color ready to be charged for its next journey.
Photo above: Open charge port of a Peugeot e-208 EV in yellow color ready to be charged for its next journey. Credit:

Using electric automobiles as training cars has been largely beneficial. For one, it can improve enrollments from younger student drivers, as the appeal of driving a vehicle with minimal ecological impact remains a top priority among Gen Zers.

Additionally, EVs don’t have gears and are therefore treated like automatic cars, which ties into the increasing demand for automatic driving tests. In the UK, for instance, the number of learners who booked automatic-only driving tests has surged by over 260% in the last decade. These vehicles are also great for learners because they’re quiet and smooth, which can help reduce the stress of driving.

Tesla Model Y Accessories by EVANNEX (Sponsored Banner).
– Sponsored –

The biggest challenge so far is the initial purchase costs. EVs are usually more expensive compared with similar internal combustion engine vehicles. However, they more than makeup for this discrepancy through lower operating costs and a slew of rebates and incentives. According to Consumer Reports, the Tesla Model 3 offers up to $17,000 worth of savings in running expenses compared to the gas-powered BMW 330i and Audi A4.

So, what does the future look like for sustainable vehicles? As the torchbearers of the eco-conscious movement, Gen Z’s expectations are clear — Automakers must prioritize sustainability to meet the evolving demands of these next-generation consumers.

The influence held by these coming-of-age digital natives will continue to grow, considering they are just coming of age to vote and their purchasing power is starting to gain prominence. That means their values and preferences must be at the forefront of manufacturing and marketing decisions over the next 30 years.

The design-refreshed Tesla Model 3 Highland in blue color parked on a beach.
The design-refreshed Tesla Model 3 Highland in blue color parked on a beach. Credit: Courtesy of Tesla, Inc. (TSLA).
– Advertisement –

Stay tuned for constant Tesla updates, follow us on: 
Google News | Flipboard | RSS (Feedly).


Jack Shaw
Jack Shaw
With an extensive background in automotive journalism, Jack Shaw brings a wealth of knowledge and enthusiasm to the table. As a contributing writer for the National Motorists Association, Ford Muscle, Engine Labs and other leading publications, his articles provide readers with expert insights and captivating stories from the automotive world.


Please enter your comment!
Please enter your name here

Latest News

The true story of how FSD V12 helped a Tesla owner reach hospital and saved his life

A Tesla Model Y owner from Asheville, NC shared his amazing experience of how Full Self-Driving V12 helped him...

Elon Musk to visit India soon and primarily focus on sustainable energy, not Tesla cars

Tesla (TSLA) CEO Elon Musk hinted that he intends to meet Indian Prime Minister Narendra Modi soon. He released...

Elon Musk discloses the Tesla Robotaxi unveiling date — know what to expect from the event

Tesla (TSLA) CEO Elon Musk posted the unveiling date of Tesla Robotaxi on his social media platform X (Twitter)...

Tesla FSD (Supervised) v12.3.3 goes wide release, triggers debate if it’s impressive or whacky (video reviews)

The latest stable release of Tesla Full Self-Driving version 12.3.3 (firmware version 2024.3.10). Tesla is rolling it out to...
- Advertisement -

Flight 4 Starship goes through 2nd static fire test, OLM gets repairs at Starbase, more

SpaceX conducted the 1st static fire test on Starship 29 (Ship 29) on Monday in preparation for the next...

Watch Starship Flight 3 (IFT-3) live stream recording and live updates from the SpaceX Starbase launch site

SpaceX has started live-streaming the Starship Flight 3 (IFT-3) launch and liftoff official coverage (watch below). We will be updating...

Starship Flight 3 (IFT-3) date falls on SpaceX’s 22nd foundation anniversary, FAA approves the launch

According to Elon Musk, SpaceX will attempt to fly the Starship for the 3rd time from Starbase, Texas in...

Tesla Tips & Tricks

Tesla Quarterly Reports & Eearnings

Tesla (TSLA) vehicle deliveries drop in Q1 2024 by 20% QoQ — but it still did better than BYD

Tesla, Inc. (TSLA) announced its Q1 2024 vehicle production...

Tesla (TSLA) achieves the 1.8 million vehicle delivery target for 2023 with a record-breaking quarter

In a press release yesterday, Tesla (TSLA) announced its...
- Advertisement -

You might also likeRELATED
Recommended for You