Tesla promotes Model Y on US roads and in YouTube ads, price to increase on April 1st

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Tesla, Inc. (TSLA) is perhaps the only auto manufacturing company in the world that didn’t believe in traditional ways of advertisement — but times are changing fast. Tesla seems to be breaking its tradition now.

Tesla CEO Elon Musk believes if the product is compelling enough, it should not need advertisement. For many years Tesla has been strong on this stance. The only way the automaker used to promote its products was the use of social media especially Twitter (now X).

Almost all the electric vehicle manufacturers have predicted a slow or no growth in 2024. Elon Musk also pointed out this factor during the 2023 Tesla earnings call. To overcome this slow growth barrier, Tesla’s marketing team has come up with a few ideas.

Last week, a Cybertruck was spotted on the US roads — towing a Tesla Model Y electric SUV enclosed inside a glass box. This transparent cube container had “The Best-Selling Car Is Made In America” written on all 4 walls. A vehicle promotion tour by Tesla, unheard of before.

Tesla Model Y getting towed by the Cybertruck on US roads promoting the vehicle as the best-selling car of the world in 2023.
Tesla Model Y getting towed by the Cybertruck on US roads promoting the vehicle as the best-selling car of the world in 2023. Credit: Courtesy of Tesla, Inc.
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Graph of the world's Top 3 selling cars, Tesla Model Y, Toyota RAV4, and Toyota Corolla.
Graph of the world’s Top 3 selling cars, Tesla Model Y, Toyota RAV4, and Toyota Corolla. Credit: Jato Dynamics.

Tesla is referencing the Jato Dynamics vehicle sales report of 2023 on the Model Y trailer that’s circling the US highways.

Tesla sold 1.23 million Model Y SUVs in 2023 vs Toyota selling 1.07 million RAV4 SUVs and 1.01 million Corolla sedans. Tesla earned the best-selling car award in both the EV and ICE (internal combustion engine) segments combined.

In addition to the roads, Tesla has now been seen doing online advertisements as well. Earlier this week, a Reddit user saw a Tesla Model Y ad on YouTube. The automaker using social media and video streaming sites to sell its vehicles is an entirely new phenomenon for the Tesla Community.

Besides the low sales prediction, the pressure on using tried and tested promotion methods might be driven by the increased competition by Chinese EV makers like BYD.

Tesla running a Model Y ad on YouTube. The ad says "Try the world's best-selling SUV".
Tesla running a Model Y ad on YouTube. The ad says “Try the world’s best-selling SUV”. Credit: Courtesy of Tesla, Inc. (TSLA) via u/FineFinerFinest.
Tesla Model Y Accessories by EVANNEX (Sponsored Banner).
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While Tesla is running its ad campaign both through online and offline mediums, the automaker is preparing to increase the price of the Model Y SUV. Tesla will raise the price of all the Model Y variants by $1,000 on 1st April 2024.

Luckily, the Tesla Model Y qualifies for the full Federal Tax Credit of $7,500 and it’s deducted from the price of the vehicle at the time of purchase.

More interestingly, inventory Tesla Model Y vehicles can be bought for as low as $10,000 or even less compared to a new Tesla Model 3.

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Model Y Prices Before and After April 1st:

VariantPrices before 1st April 2024Prices after 1st April 2024
Model Y RWD$43,990$44,990
Model Y Long Range AWD$48,990$49,990
Model Y Performance$52,490$53,490
Tesla Cybertruck towing a promotional Model Y SUV on a trailer parked outside a Tesla (TSLA) store in the United States. Credit: Courtesy of Tesla, Inc. (TSLA).

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Iqtidar Ali
Iqtidar Alihttp://www.teslaoracle.com
Iqtidar has been writing about Tesla, Elon Musk, and EVs for more than 3 years on XAutoWorld.com, many of his articles have been republished on CleanTechnica and InsideEVs, maintains a healthy relationship with the Tesla community across the Social Media sphere. You can reach him on Twitter @IqtidarAlii

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