Cadillac’s China sales team parks a LYRIQ electric SUV at a Supercharger station in a desperate attempt to lure Tesla owners

-

-Advertisement-

An interesting event was captured at a Tesla Supercharger in Jinqiao, Shanghai. A sales team from Cadillac China parked a LYRIQ electric SUV at the Supercharger to lure Tesla owners who were there to charge their vehicles.

And not just that, the Cadillac team also offered free test drives to Tesla EV owners — a perfect time slot when a Tesla owner is looking to utilize his/her spare time.

Our friend, Tesla owner, and enthusiast Jay caught this activity on camera when he was at the Jinqiao Supercharger to pack a burst of electrons in his Tesla Model S battery.

Video: Cadillac tries to promote its LYRIQ EV at a Tesla Supercharger in Jinqiao, Shanghai, China. Credit: Jay In Shanghai / Twitter (video posted with express permission of the owner).
– Advertisement –

While some might think that there is nothing wrong in this marketing tactic but for some it is not an ethical move by Cadillac. It’s kind of real life spam or even a fishing attempt at stealing Tesla customers.

According to Jay, this move by Cadillac is wrong for one more reason, their vehicle is not parked in a public parking spot. This test drive Cadillac LYRIQ is occupying a space not designated for parking.

However, this move by Cadillac can even backfire if those Tesla owners don’t feel the vibe while testing the LYRIQ. A bad review in a closely-knit Tesla Community can quickly go viral and leave a bad scar on the reputation of a tested vehicle.

A Tesla owner from Austria also reported that Audi used a similar strategy of engaging Tesla owners at Supercharger locations. But this does not seem to have worked for Audi as Model Y has been making quite a handful of headlines in Europe lately.

Tesla Model Y Accessories by EVANNEX (Sponsored Banner).
– Sponsored –

Tong, who owns multiple Tesla cars and EVs from other manufacturers in China, said that he has test-driven the LYRIQ SUV and wasn’t much impressed with it overall. He actually ordered a Tesla Model X Plaid after test driving the LYRIQ.

Cadillac LYRIQ has 3 variants priced between ¥439,700 – ¥479,700 RMB which equals to around $63K to $70K USD. This price range sits between Model Y and Model X in China which is between ¥261,900 and ¥1,039,900 ($38,100 and $151,285) respectively.

A well-known carmaker parking their EVs outside Tesla charging stations and offering free test drives to Tesla owners also shows desperation by the automaker. Let us know what you think on this in the comments section below.

Stay tuned for constant Tesla updates, follow us on: 
Google News | Flipboard | X (Twitter) | WhatsApp Channel | RSS (Feedly).

Related

Iqtidar Ali
Iqtidar Alihttp://www.teslaoracle.com
Author of more than 1500 articles on Tesla, SpaceX, and EVs. His work has been liked and tweeted by Elon Musk and other prominent influencers. You can reach him on Twitter @IqtidarAlii

4 COMMENTS

  1. Actually allowing someone to test drive a car – how dare they do that! As one who has tested a Lyriq, I can tell you it’s much better than even the Model X which costs so much more it’s not even funny.

  2. It is a marketing move, but hardly a ‘desperate’ one. Going to where Tesla owners hang out seems pretty daring. It would be easy to look bad if your car was 2nd rate.
    Having watched the video, I dp not see any sign that could be a ‘No Parking” one.
    And I have NEVER seen any ethics in car selling.

Comments are closed.

Latest News

Tesla invites Robotaxi Early Access riders for 22nd June launch in Austin, Texas

Tesla (TSLA) has finally confirmed the Robotaxi service launch date, which is 22nd June. The automaker started sending event...

Flight 10 Starship explodes during testing at Starbase, Texas, resulting in a launch delay (video)

Starbase, Texas — last night (18th June, around 11:00 PM CT), Flight 10 Starship upper stage aka Ship 36...

Tesla update 2025.20.3 enables Service Mode noise recording for older Teslas with Intel Atom and AMD Ryzen processors

The 2025.20.3 Tesla over-the-air (OTA) software update doesn't just make improvements for the driver/vehicle users; it comes with some...

Seattle ICE protesters seeing a Cybertruck “Don’t touch it, it has cameras” (video)

A Tesla Cybertruck was stuck in a traffic jam as anti-U.S. Immigration and Customs Enforcement (ICE) protesters blocked a...
- Advertisement -

Flight 10 Starship explodes during testing at Starbase, Texas, resulting in a launch delay (video)

Starbase, Texas — last night (18th June, around 11:00 PM CT), Flight 10 Starship upper stage aka Ship 36...

SpaceX prepares for Starship’s 10th flight, conducts a static fire test on Booster 16, Starbase updates

After the unfortunate events of Starship's 9th launch and landing test, SpaceX is gearing up for its next flight...

Trump to cancel SpaceX contracts, Musk retracts from decommissioning the Dragon spacecraft program

Tesla & SpaceX CEO Elon Musk and US President Donald Trump's romance has taken a historic and unanticipated turn....

Tesla Tips & Tricks

Here’s how much battery is drained if a Tesla is left unplugged for 32 days

A Tesla Model 3 owner parked her car in...

Cybertruck rust or just dust — and how to fix the issue

It has been almost 3 months since Tesla started...

Tesla Quarterly Reports & Eearnings

Tesla (TSLA) surges after Q1 2025 Earnings Call, Musk’s time at DOGE to drop significantly soon

Surprisingly, after reporting negative Q1 2025 automotive and overall...

What to expect from Tesla (TSLA) Q1 2025 Earnings Call with Elon Musk

Today's Tesla (TSLA) Q1 2025 Earnings Call is probably...

Tesla (TSLA) announces time and date of the Q1 2025 Earnings Call

Elon Musk's electric vehicle and energy storage company Tesla...
- Advertisement -

You might also likeRELATED
Recommended for You