Volkswagen CEO Herbert Diess joins Twitter to steal Elon Musk’s followers and Tesla market share



VW Group CEO Herbert Diess has finally realized the power of social media, especially Twitter where Elon Musk rules with his 42.7 million followers to date.

Herbert Diess posted an interesting tweet that can be seen as intimidating towards Tesla, he is now fully determined to grab the EV market share from the Silicon Valley-based automaker.

Because of a long-time friendly relationship with Elon Musk, Diess directly tagged him in his tweet. It seems Elon was not very happy about this, he has not replied to this tweet even after 24 hours have passed.

Tesla Model Y Accessories by EVANNEX (Sponsored Banner).
– Sponsored –

Although his Twitter account shows that it was registered in December 2020, the first tweet was posted only yesterday. Since this tweet, the number of Herbert’s Twitter followers have jumped from ~4k to ~12k within a day.

This tweet suddenly caught the eye of Elon Musk and Tesla Twitteratis, some welcomed him aboard and some are asking serious questions about Volkswagen Group’s strategy for increasing its electric vehicle market share and the automaker’s future plans in this regard.

He also received a bit of criticism regarding the infamous VW diesel-gate scandal. Volkswagen has another chance to prove that they have changed and are really working for the betterment of our future generations.

Diess has around ~154k followers on LinkedIn including me but he usually does not face such criticism in the comments section there. Many of his LinkedIn followers must be employees of the VW Group and its subsidiaries, but Twitter is a different space.

Someone asked him if this Twitter account is managed by staff at the VW PR department or he is personally posting the tweets, if he’s doing it himself, he should mark the personally posted ones. His reply was interesting, “I don’t need to mark my own words,” he said.

Both Elon Musk and Herbert Diess meet regularly whenever they get a chance. Diess was also present at the prestigious Golden Steering Award in Germany when Elon Musk announced the European Tesla Gigafactory will be built in Berlin.

The last public known meeting of both CEOs happened when Elon Musk landed in Frankfurt on his way back from Giga Berlin to test drive the Volkswagen ID.3 electric hatch. VW ID.3 is a Tesla Model 3 rival in the European market but has yet to seriously dent the Model 3 sales in the region (spec for spec & range comparison).

VW has also launched the ID.4 compact electric SUV to rival the Tesla Model Y and leaked documents show that the German automaker has been closely studying Model Y design and dimensions to create a worthy competitor.

Elon Musk has set a new trend for 21st century CEOs, you need to directly be in touch with your current and potential customers to amplify the company’s impact. Herbert Diess has ultimately grasped this idea and has started acting in the right direction, still a long way to go.

To stay tuned with Tesla and Elon Musk news follow us on:
Google News | Flipboard | RSS (Feedly) 

Iqtidar Ali
Iqtidar Ali
Iqtidar has been writing about Tesla, Elon Musk, and EVs for more than 3 years on, many of his articles have been republished on CleanTechnica and InsideEVs, maintains a healthy relationship with the Tesla community across the Social Media sphere. You can reach him on Twitter @IqtidarAlii

Latest News

Tesla investors approve Elon Musk’s $56B pay package, he shares the vision for a $25T market cap

Tesla (TSLA) CEO Elon Musk was more than happy as he danced his way to the presentation floor at...

Tesla rolls out FSD v12.4.1 update to selected external testers (attention monitoring, new features, first impression videos)

As Tesla CEO Elon Musk promised last week, FSD (Supervised) v12.4.1 started rolling out to a select few non-employee beta...

If Elon Musk’s 2018 pay package is not ratified, Tesla (TSLA) might need to renegotiate a replacement compensation plan

This year’s annual Tesla (TSLA) shareholder meeting on Thursday 13th June is most probably going to be the most...

Flight 4 Starship survives reentry burn and makes a successful splashdown landing

Yesterday’s Starship launch (Flight 4/IFT-4) accomplished all of its goals. The successful launch and reentry of both Super Heavy...
- Advertisement -

Flight 4 Starship survives reentry burn and makes a successful splashdown landing

Yesterday’s Starship launch (Flight 4/IFT-4) accomplished all of its goals. The successful launch and reentry of both Super Heavy...

SpaceX announces new Starship Flight 4 date, adds Hot-stage Jettison to the timeline, more

Elon Musk’s SpaceX has announced the earliest date of Starship Flight 4 i.e. 6th June 2024. The spaceflight company...

Starship updates: New Flight 4 schedule, watch full stack test, developments at Starbase, more

SpaceX’s orbital launch site in Starbase, Texas had a tough work routine this past week with multiple operations going...

Tesla Tips & Tricks

Tesla Quarterly Reports & Eearnings

- Advertisement -

You might also likeRELATED
Recommended for You