Tesla Model Y dominated European car sales in September

Tesla Model Y electric SUV dominated car sales in Europe in the month of September. This top spot earned by Model Y was in both the EV and internal combustion engine (ICE) vehicle segments combined.

Automotive market intelligence company JATO posted the results of the September 2022 car sales data. This data shows that Tesla Model Y topped the sales chart in September for the first time since it was launched in Europe in August of 2021.

Tesla (TSLA) as a whole made a record number of deliveries in Q3 2022. There is a big chunk of Tesla Model Y sales is included in this new record high.

Tesla sold 29,367 units of its Model Y electric SUV in Europe in the month of September 2022. Compared to the same month last year, the sales increased a whopping 227%.

In the overall category (ICE, PHEV, BEV), Tesla Model Y sold around 10K more units compared to the Peugeot 208 which scored the 2nd spot with 19,061 units sold.

Skoda Octavia showed the closest growth to Tesla Model Y in sales numbers compared to the previous year with 17,226 units sold which is 196% more compared to Sep 2021. The KIA Niro PHEV also seems to have made good progress with a 189% growth in sales (3,441 units sold).

Top 10 cars sold in Europe in the month of September 2022 (overall, *PHEV, **BEV). *Plug-In Hybrid Electric Vehicle. ** Battery Electric Vehicle. Source: JATO.

Interestingly, in the BEV category, Tesla Model Y seems to have cannibalized the Tesla Model 3 sales. Tesla sold 12,244 Model 3 cars in Europe in the month of September 2022 which is down -50% compared to the same period last year.

Compact crossover vehicles are a perfect fit for the narrow roads of Europe while giving the feel of an SUV. This phenomenon is boosting the sales of the Tesla Model Y in the region along with the concerns of environmental sustainability and government regulations around it.

Graph of Tesla’s new car registration market share in Europe-27 countries in Q3 year-over-year (YoY) from Q3 2019 to Q3 2022. Source: JATO.

Tesla recently started offering two new premium colors Quicksilver and Midnight Cherry Red for the Model Y e-SUV in Europe. These new colors have attracted a lot of attention from current and potential Tesla customers and are expected to drive Model Y sales even further.

Tesla has even offered a free upgrade to new colors for owners whose cars are in the pre-order state.

The automaker expanding Gigafactory Berlin to ramp up Tesla Model Y production to fulfill the demand from local manufacturing as much as possible.

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