Look at the exploded view of Tesla Model Y on display at the Mall of America

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Tesla puts an exploded Model Y on display at the Mall of America

Tesla has started playing smart when it comes to marketing. Just recently, the automaker has been seen using Google and YouTube Ads to promote its vehicles.

Other than digital marketing, Tesla has also been promoting its Model Y midsize electric SUV on the US roads towed by a Cybertruck.

Tesla made another smart move to make the masses aware of its vehicles. The electric automaker has put a Model Y EV on display inside the biggest shopping mall in the United States — Mall of America.

The Mall of America is located at 60 E Broadway, Bloomington, MN 55425, USA. Minnesota is not a popular US state when it comes to the presence of Tesla vehicles.

Interestingly, Tesla did not just put a Model Y on display. The company placed an exploded or expanded version of the Tesla Model Y in a central location inside the Mall of America.

An exploded Tesla Model Y electric SUV on display at the Mall of America in Bloomington, Minnesota. The front driving unit (electric motor) is visible from this angle.
An exploded Tesla Model Y electric SUV on display at the Mall of America in Bloomington, Minnesota. The front driving unit (electric motor) is visible from this angle. Credit: u/tylerwarnecke via Reddit.
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Rear side view of the expanded Tesla Model Y placed at the Mall of America.
Rear side view of the expanded Tesla Model Y placed at the Mall of America. The rear drive unit is easily visible beneath the vehicle. From different angles, it’s also easy to take a detailed look at the suspension system of the car. Credit: u/tylerwarnecke via Reddit.

The exploded view of the Tesla Model Y makes it easy for visitors to observe all of the vehicle’s components separately. The overall hanging look of the vehicle also looks stunning. Tesla chose the blue color for this exploded view Model Y — to me, this looks like a perfect choice for the purpose.

Becoming the point of attention at the Mall of America, this uniquely placed Tesla Model Y also gives visitors a chance to learn more about Tesla and electric vehicles. Mall of America gets more than 40 million visitors a year. This creates a great marketing and awareness opportunity for Tesla (TSLA).

There is still a large population even in the US that needs to be more educated about electric vehicles. Tesla Model Y’s expanded view provides visitors a chance to compare EVs to internal combustion engine (ICE) vehicles in the context of complexity and long-term maintenance cost.

Of course, electric cars are easier and less costly to maintain. They may cost a bit more initially but the ease of ownership offsets it in the long run.

The front of the expanded view of the Tesla Model Y on display at the Mall of America.
The front of the expanded view of the Tesla Model Y on display at the Mall of America. This angle provides a closeup of the different electrical and thermal components of the Model Y such as the Heat Pump and radiator, etc. Credit: u/tylerwarnecke via Reddit.
Tesla Model Y Accessories by EVANNEX (Sponsored Banner).
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The rear of the expanded view of the Tesla Model Y on display at the Mall of America.
The rear of the expanded view of the Tesla Model Y on display at the Mall of America. The trunk, charge port, and rear fascia can be studied from this angle of the vehicle. Credit: u/tylerwarnecke via Reddit.

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Iqtidar Ali
Iqtidar Alihttp://www.teslaoracle.com
Iqtidar has been writing about Tesla, Elon Musk, and EVs for more than 3 years on XAutoWorld.com, many of his articles have been republished on CleanTechnica and InsideEVs, maintains a healthy relationship with the Tesla community across the Social Media sphere. You can reach him on Twitter @IqtidarAlii

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